Content Audits: Keep, Improve, Merge, or Remove Every Page
Find what's leaking rankings, and what to fix first.
A content audit inventories every page on your site and grades what to keep, improve, merge, or remove. The deliverable is a ranked action list your team can execute immediately.
What is Content Audits?
A content audit is a prioritized review of every page on a site to decide what to keep, improve, merge, or remove. It surfaces thin content, keyword cannibalization, and content decay, then returns a ranked action list so you fix the highest-impact problems first.
Sites accumulate thin, cannibalizing, and outdated pages that quietly drag down the whole domain. An audit finds them and tells you, in priority order, exactly what to do about each one.
Stop guessing what to fix.
Pairs well with: AI Content Humanization and Topical Authority Mapping.
What Content Audits includes
- Full content inventory and performance scan
- Keyword cannibalization + thin-content flags
- Keep / improve / merge / remove recommendations
- On-page and internal-linking fixes
- Ranked action list with effort vs. impact
How it works
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1
Inventory
Catalogue every page and how it performs.
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2
Diagnose
Flag cannibalization, decay, gaps, and thin pages.
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3
Prioritize
Deliver a ranked do-this-first action list.
Go deeper on Content Audits
Free Content Audit Template (CSV) and How to Use It
A free content audit template as a CSV, what each column is for, where the data comes from, and how to decide keep, improve, merge, or remove for every page.
Does Keyword Density Matter Anymore? What Google Actually Says
Does keyword density still matter? Not as a ranking number. No ideal percentage exists in Google docs. What the rule is for, and what to do instead.
The AI SEO Checklist: What Google Confirms and What Is Just a Bet
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Why Is My Page Not Ranking on Google? A DIY Diagnostic Guide
Your page is not ranking because of one of six fixable causes. Walk through this DIY checklist to find which one, using only free tools.
What Happened in Google's December 2025 Core Update?
Google's December 2025 core update ran from December 11, 2025 for 18 days. What Google says core updates do, and how to review a drop.
Content Audits: frequently asked questions
From a handful of pages to several hundred. Larger sites are scoped and quoted on the sample first.
I can. The audit stands alone, and implementation can be added or rolled into a cluster engagement.
What this service touches
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AI Content Humanization
AI content humanization rewrites machine drafts into natural, on-brand, fact-checked copy. The editorial pass removes AI tells, verifies every claim, and adds the expertise Google rewards.
Topical Authority Mapping
Topical authority mapping structures your entire topic space around entities. The map defines every pillar, cluster, and gap, so your site covers the subject comprehensively and search engines treat you as the authority.
Want a Content Audits plan for your site?
The free audit is a quick teardown of where you are leaking rankings and the first cluster I would build. No pitch deck, no obligation.
What happens next
- Send your site and what you want to rank for
- I reply within 24 hours
- A 15-minute teardown of your three biggest ranking gaps