Joseph Nicholas Abear, SEO content strategist
JNAbear is an entity-first SEO content studio in Portland, Oregon, run by Joseph Nicholas Abear. I'm Joseph, and I build SEO content systems that use AI for speed and human judgment for everything that actually matters.
The origin story
Every piece I produce starts with one question: what is this page supposed to accomplish? That mindset came from years in the trenches of content that had to perform, not just exist.
I spent years as a staff writer at SOFREP, reaching more than two million monthly readers, then moved into SEO and editorial leadership at Stoute Web Solutions. Along the way I watched the industry lurch toward AI and split into two camps: people who refused to touch it, and people who let it publish unedited slop. Both were wrong.
How I work: the Entity-First Method
I call my methodology the Entity-First Method, and it is three layers: entity research to define the topic before a word is written, AI drafting to move fast, and an editorial pass to make it accurate, on-brand, and genuinely useful. Entities come first because Google and AI search rank meaning, not strings. AI is a power tool. It still needs a craftsman holding it.
- LAYER 1 Entity research Entity map + page plan
- LAYER 2 AI drafting Complete first drafts
- LAYER 3 Editorial pass Accurate, on-brand pages
In practice, that methodology is productized as topical authority mapping to plan the coverage, local SEO clusters to build interlinked content that ranks, and AI content humanization to make every draft read like a senior writer produced it. The methods themselves are documented openly in The Content Lab.
Who I work with
Agencies that need a reliable content partner, niche site builders scaling output, and local businesses that want to own their market. My work spans legal, healthcare, real estate, SaaS, and local services. If you care about content that performs, we'll get along.
I work from Portland with businesses across Oregon, and with content clients anywhere in the US who want to hire an SEO content strategist directly.
What people who have worked with me say
“Joseph is a fantastic person to work with and a gifted content writer who excels at learning quickly. He understands brand tone, voice, and style, and is willing to adapt new strategies using data-driven decisions. I would recommend him to anyone looking to enhance their current content strategy.”
“It's my pleasure to recommend Joseph Nicholas Abear and his excellent skill set in all that he does. He has a creative flair for publicity and storytelling, and stays on top of the latest in journalism and artificial intelligence to incorporate innovative solutions. Joseph is very passionate about his work and goes above and beyond to accomplish his mission! He will be an asset to any team. I fully endorse him.”
“Jo worked for me as a writer. He is a great writer. He knows how to put his thoughts and ideas into interesting words that the readers can quickly understand and relate to. He is also very pleasant to work with. It is my pleasure to highly recommend Jo for any writing position.”
Get a free 15-minute audit of your top 3 ranking gaps
The free audit is a quick teardown of where you are leaking rankings and the first cluster I would build. No pitch deck, no obligation.
What happens next
- Send your site and what you want to rank for
- I reply within 24 hours
- A 15-minute teardown of your three biggest ranking gaps