Topical Authority Mapping ยท SaaS
Owning a topic, not just keywords
A growth-stage SaaS wanted to become the cited authority in its category for both Google and AI search.
+180%
non-brand organic
38
pages mapped
12
featured snippets won
The challenge
Ranking for one-off keywords but invisible for the broader category and its connected entities.
The approach
Delivered a full topical authority map, pillars, clusters, gaps, and a sequenced roadmap, then built the priority clusters.
The outcome
Non-brand organic grew 180%, the brand captured a dozen featured snippets, and started appearing in AI-generated answers.
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